Recently came across this commercial and I was moved to tears. The story telling is beautiful. A father trying to tell his son that he accepts him as he is (thats the part where I started bawling). And a son just trying to live his best life being who he is. Here's the crazy part... its a Doritos (as in the chips) commercial. What I love... not once do they show a bag of chips.
It's all about the story.
I'm not a Doritos customer but now I associate the brand with acceptance, inclusive, diversity and risk. This spot is for the latin community which historically has been very traditional. Which makes this so much cooler. They are challenging thinking. Kudos to Doritos.
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